Who this guide is for
This guide is for any decision-maker — including sales, service, marketing and IT executives — evaluating a customer relationship management (CRM) or sales force automation (SFA) project.
With companies across industries safeguarding their business against economic instability, the 80/20 rule — that 80% of a business’s profits are typically generated from 20% of its customers — is more important than ever. It’s critical to know who those 20% are and maximize the value of those relationships while still driving cost-effective new customer acquisition.
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